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October Book Review: Propaganda by Edward Bernays

Propaganda Considered a fascinating and controversial read, Propaganda by Edward Bernays-written in 1928 and revised in 1955-explains the role of public relations in government and business, or rather, explores how power is used by the ruling elite of our society to curb, control and manipulate public opinion. It is a summation of how the elite control how we think, how we act, what we buy, and what we do. I found Propaganda apropos to read in October of an election year.

The definition of propaganda, according to Edward Bernays, is “the conscious and intelligent manipulation of the organized habits and opinions of the masses.” Not only is propaganda necessary for social order, but Bernays believed that it is also a vital and important element in democratic society, and without its use, the masses would be confused and lost.  Propaganda is used to sell an idea, a product or service, every day. Bernays, although insists that the use of propaganda is essential, does acknowledge that curbing its potentially destructive mass ramifications is impossible; essentially, he does not idealize his stance but rather understands that the use of propaganda is manipulative, covert and only serves the propagandist. Today, the word, “propaganda” has a very negative connotation, and the Oxford Dictionary definition is: “information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.”  An example of this, of course, is the propaganda deliberately used by the mass media in this election year of 2016 with the goal of shaping public opinion in regards to the two major presidential candidates, Donald Trump and Hillary Clinton.

In addition to analyzing the role of propaganda in politics, Edward Bernays scrutinizes how it is used in education, social services, business, art, science, and what he terms “women’s studies.” He also briefly discusses the psychology of public relations. I found Bernays book a brief but thorough introduction of the subject of propaganda. Even though this book was originally published in 1928, it is still very pertinent today, almost one hundred years later. I recommend this reading to anyone who seeks to understand how the masses are covertly (and sometimes overtly) manipulated into thinking and acting on all levels. It is truly and eye-opener!

A bit about the author, Edward Bernays:Edward Bernays

Austrian-American intellectual Edward Bernays, nephew of Sigmund Freud, pioneered the scientific technique of shaping and manipulating public opinion. During WWI, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda machine that sold the war to the American people as one that would “make the world safe for democracy.” The marketing strategies for all future wars would be based on this model. Bernays fashioned a career as a proponent of propaganda for political and corporate manipulation of the population. His career earned him the well-known title of “father of public relations.”

To learn more about Edward Bernays, visit Wikipedia.

To read a copy of Propaganda, visit Amazon or download a PDF version.

© 2016, Vilma Reynoso, vilmareynoso.com. Musings and Inspiration for Abundant Living for all Beings from One Creative Being 

 

 


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January Book Review: you2: A High-velocity Format for Multiplying Your Personal Effectiveness in Quantum Leaps by Price Pritchett

Price PritchettA short, concise and very inspiring book (easily carried in a briefcase or small purse), you2: A High-velocity Format for Multiplying Your Personal Effectiveness in Quantum Leaps by Price Pritchett encouraged me to go after my dreams and omit the excuses! More importantly, the book helped me to realize that my dreams are in reach. And, yours are too!

you2 (squared) promotes an unconventional strategy for achieving breakthrough performance in everything you want to achieve. Pritchett presents this powerful method in eighteen key components and explains how these build massive success with expending less effort and bypassing the gradual and conventional methods. His books showed me how to “quit trying harder,” to think beyond what common sense would allow, and how to make a move towards my dreams before I feel ready.

Price Pritchett

I recommend this short book (which can be read in less than an hour) to anyone who needs inspiration, motivation and encouragement to take a leap towards their dream. If you want to be challenged and learn that you can attain your goals, read this book! If you find yourself living a dull life because you have settled for the “status quo” and have no idea how you will ever create a life of abundance, Pritchett’s book will inspire you to move and take action with faith and belief. It will show you how to take what he calls a quantum leap.

A bit about the author, Price Pritchett:

Price Pritchett

Price Pritchett is CEO of Pritchett, LP, a Dallas-based consulting and training firm with offices in numerous other cities and countries. Specializing in change management, corporate culture and merger integration, he holds a Ph.D. in psychology and is recognized worldwide as an expert on personal and organizational change. He has been featured on CNN, CNBC and other major television channels. Pritchett has sold over 20 million copies of his books and is one of the world’s best-selling business authors.

To learn more about Price Pritchett or to purchase a copy of you2: A High-velocity Format for Multiplying Your Personal Effectiveness in Quantum Leaps, visit his website: pritchettnet.com.

© 2016, Vilma Reynoso, vilmareynoso.com, Musings and Inspiration for Abundant Living for all Beings from One Creative Being